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White Paper

Why Your CDP Vision Must Include Engagement at the Individual Level

Companies investigating customer data platforms (CDPs) have a plethora of options. All CDPs, at a minimum, must aggregate customer data and make it available for analysis and activation. But that’s not enough.

Your CDP should not just serve as a system of insight; it should also serve as a system of engagement – all the way down to the individual level. There are profound benefits to a unified CDP and 1-to-1 personalization platform, something uniquely provided by the Evergage solution.

This white paper...

  • Outlines the distinctions between systems of insight and systems of engagement

  • Explains the problems of having a CDP that is separate from a personalization platform

  • Provides a detailed example demonstrating the value and importance of a combined CDP and personalization solution

If you’re looking to better understand what sets Evergage apart as a real-time, machine learning-powered personalization AND customer data platform, read our white paper, Why Your CDP Vision Must Include Engagement at the Individual Level, today!