Evergage Customer Data Platform

In this 2-minute video, Evergage CEO Karl Wirth describes Evergage’s customer data platform (CDP) and how it offers features and benefits beyond those of traditional CDP vendors.

Evergage’s Customer Data Platform (CDP) goes beyond a system of record. It’s a system of action that collects better data and acts on it – in the moment – to deliver 1-to-1 personalization at scale, across channels. Visit http://www.evergage.com/platform/customer-data-platform/ to learn more.

Strong customer relationships are essential for every business. Treat your customers well and you’ll be successful. Treat them poorly and you won’t. Sounds simple enough, right? But how do you do this when valuable customer data and interactions are spread across many different systems?

Enter Evergage, THE real-time customer data and personalization platform that delivers 1-to-1 customer experiences across channels.

Like other CDPs, Evergage can aggregate information from 1st and 3rd party sources, combine all that data into a unified profile for each customer, provide audience segmentation and insights and push this information out to other systems. But that’s where the similarities end...

Evergage collects rich 1st party data – on both individuals and accounts – as they engage with your website, web application, mobile app and email. This includes explicit and implicit data as well as the context of what each visitor engages with – whether that’s a product or a piece of content. Using machine learning, Evergage then interprets this data to determine each person’s interests and intent. These insights can be combined with 1st and 3rd party data from other systems or passed to other systems via out-of-the-box integrations, APIs or webhooks.

And that’s just the beginning. Evergage then harnesses this valuable customer and prospect information to deliver relevant, 1-to-1 personalized experiences across websites, web and mobile apps, and email – in real time.

With Evergage, business users can easily segment audiences for analysis and targeting, trigger 1-to-1 messages, customize machine learning algorithms that drive personalized experiences and run A/B and multivariate tests to ensure experiences are fully optimized.

Your business depends on strong customer relationships. Don’t settle for a CDP that’s simply a system of record – choose one that is also a system of action. Collect better data and act on it – in the moment – to deliver truly personalized experiences at scale, across channels with Evergage.

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