Videos

eCommerce Next’s Digital Icon Series with Meera Murthy

eCommerce Next’s Digital Icon series offers a curated collection of stories from across digital retail. In the following two videos, Evergage’s Chief Strategy Officer, Meera Murthy, featured as part of the series, shares how e-commerce companies can leverage customer data and machine learning to deliver individualized experiences to their shoppers.

Ecommerce Next Video #1 — In the first video, Meera provides an introduction to personalization for e-commerce companies, answering questions such as: How is personalization driving loyalty and profitability for e-commerce companies? What are the top challenges e-commerce companies face when implementing personalization at scale? And what is the future of personalization?

Ecommerce Next Video #2 — Meera continues in this second video, diving deeper into personalization topics and answering questions such as: How can companies personalize across all their different channels? What are retailers doing with personalization in physical stores? And what is the customer data platform (CDP) and how does it differ from the CRM?

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