Web personalization is a proven strategy for increasing engagement, conversions and customer loyalty. Marketers rely on Evergage to better understand their customers and visitors, respond with relevant content and messages in real time, and measure results – without involving IT or developers.
This video describes the challenges of conversion rate optimization – getting web visitors engaged and motivating them to take action. The solution is to provide personalized customer experiences, relevant to each visitor, including content and product recommendations targeted at the individual level. With a real-time personalization platform you can understand each site visitor or application user – who he is, how he’s spending his time, and what his true intent is – and use that information “in the moment” to provide a truly compelling customer experience that results in higher conversion rates, increased average order values, lower cart abandonment and greater customer loyalty.
Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.