Keynote by Karl Wirth
The Personalization Summit 2018

In this 90-minute keynote presentation entitled “Realizing the 1-to-1 Dream” to kick off The Personalization Summit 2018, Evergage CEO Karl Wirth explored how innovative businesses have transformed their dream into reality — demonstrating the business impact and competitive advantages that come from achieving this transformation.

Karl was joined on stage by:

  • Abhishek Dalmia, Associate Director, The Boston Consulting Group

  • Theresa Marwah, Head of MarTech, Atlassian

  • Andrew Flanagan, Executive Director, Lenovo

  • Dennis White, Web Business Analyst, Citrix

Each of these thought leaders discussed their experiences and provided perspectives on managing the 1-to-1 transformation, including their strategies, challenges, lessons learned, results and outlook on the future of personalization.

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