Personalization has become a must-have component of B2B and B2C digital marketing strategies. But are companies really employing personalization best practices? What’s working and what’s not? How and where are they deploying personalization in 2018?
Evergage, in collaboration with Researchscape International, has conducted our 5th annual Trends in Personalization survey. This authoritative survey has been cited in the press and in blogs more than 300 times over the years.
In this on-demand webinar, Andy Zimmerman, Evergage’s CMO, and Paula Crerar, VP of Content Marketing and Programs, discuss exclusive findings and key takeaways from this year’s survey. Discover the latest trends, perceptions, and levels of adoption and satisfaction for personalization.