With 2019 holiday season planning already underway for retailers, it’s important to factor in lessons from 2018 and take into account broader industry trends. Making sense of the immense amount of customer data available to e-commerce marketers these days and taking advantage of it to deliver engaging, personalized experiences, recommendations and promotions will be particularly critical to meeting online sales goals this year.
In this on-demand webinar, featured speaker Sucharita Kodali, VP & Principal Analyst at Forrester Research, discusses the current state of the retail industry and how data and personalization have become integral to the success of today’s leading companies. You'll also hear from Angela Yun and Yujin Kim, Merchandising Managers at NewEggFlash about how they utilized data-driven personalization during the 2018 holiday season, what they learned, and what they are planning for 2019. The session is facilitated by retail industry expert and VP of Customer Success at Evergage, Laura Saati.