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On-Demand Webinar

2019 Trends in Personalization

What’s happening in the world of marketing technology in 2019? Are marketers truly embracing personalization and customer data platform (CDP) strategies to provide great user experiences? If not, what’s holding them back?

Evergage, in collaboration with Researchscape International, has conducted its 6th annual “Trends in Personalization” survey, which investigates trends, attitudes and adoption levels of personalization by marketers across industries.

Watch this on-demand webinar in which Andy Zimmerman, Evergage’s CMO, and Katie Sweet, Senior Manager of Content Marketing, discuss key findings and takeaways from this year’s survey.

In this 20-minute webinar you will learn about:

  • The prevalence of personalization programs across industries and channels

  • Key benefits of implementing personalization strategies

  • Measuring the benefits and value of personalization

  • 2019 trends and growth compared to previous years