What’s happening in the world of marketing technology in 2019? Are marketers truly embracing personalization and customer data platform (CDP) strategies to provide great user experiences? If not, what’s holding them back?
Evergage, in collaboration with Researchscape International, has conducted its 6th annual “Trends in Personalization” survey, which investigates trends, attitudes and adoption levels of personalization by marketers across industries.
Watch this on-demand webinar in which Andy Zimmerman, Evergage’s CMO, and Katie Sweet, Senior Manager of Content Marketing, discuss key findings and takeaways from this year’s survey.