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On-Demand Webinar

CDP Hype vs. Reality:
A Discussion Between Experts

To meet today’s customer expectations for digital engagement, marketers must transform the way they deliver customer experiences. Are Customer Data Platforms (CDPs) the answer to solving the 1-to-1 marketing challenge? What considerations should today’s digital marketers have in mind when evaluating technology and operational practices to make this critical transformation a success?

Check out this webinar featuring guest speaker Joe Stanhope, VP, Principal Analyst at Forrester Research, and Karl Wirth, Evergage CEO & Co-Founder. They present different perspectives on the CDP category and try to separate the hype from the reality. They also cover trends and approaches to contextual marketing and 1-to-1 personalization and discuss the ideal martech stack needed to succeed in the “Age of the Customer.” 

Specifically, you'll learn about:

  • The challenges to implementing contextual marketing

  • Five “must-have” customer experience capabilities of your martech stack

  • How to methodically build and manage the proper foundation for delivering 1-to-1 personalized experiences

Listen today to find out more about CDPs and what’s really needed to create and execute a world-class customer experience strategy.