Marketers have an expansive set of tools at their disposal to create and execute programs aimed at delivering engaging and effective customer experiences. However, aggregating and making sense of all the data needed to do so is a major challenge.
Cross-channel activation and 1-to-1 personalization isn’t possible without a proper system in place to collect deep behavioral data and combine it with data from existing CRM, email marketing, POS, call center, DMP and AdTech solutions, just to name a few. The system also needs to interpret all that data, make decisions, and then take action. Enter the Customer Data Platform (CDP).
Check out this 30-minute webinar with Evergage CEO and Co-founder Karl Wirth, who explains all you need to know about CDPs and explore why they are fast becoming a must-have for today’s innovative organizations.