Personalization continues to be a top priority for marketers, but how effectively are you utilizing data to drive relevant experiences not only on your website and other owned channels but via paid media as well? The reality is that most marketers have the ability to collect data, but often times, the data is siloed and fails to recognize the same person across channels.
Consumers today expect personalized experiences, and those experiences shouldn’t be limited to just one or two channels. The future of personalization is building a cross-channel experience personalization program, including paid, owned and earned media. In this webinar, Ryan Tincknell, Data Strategy & Optimization Lead at Ebiquity, and Matt Thompson, Senior Director of Partnerships at Evergage, discuss aspects of building a cross-channel personalization program, including: