The Value of Personalization in Paid & Owned Channels

January 24     1 PM - 2 PM ET


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Personalization continues to be a top priority for marketers, but how effectively are you utilizing data to drive relevant experiences not only on your website and other owned channels but via paid media as well? The reality is that most marketers have the ability to collect data, but often times, the data is siloed and fails to recognize the same person across channels.

Consumers today expect personalized experiences, and those experiences shouldn’t be limited to just one or two channels. The future of personalization is building a cross-channel experience personalization program, including paid, owned and earned media. In this webinar, Ryan Tincknell, Data Strategy & Optimization Lead at Ebiquity, and Matt Thompson, Senior Director of Partnerships at Evergage, will discuss aspects of building a cross-channel personalization program, including: 

  • Tracking behavior across channels and synchronizing your data with other systems

  • Building unified customer profiles in a single, accessible repository

  • Strategic approaches to utilizing unified data for personalization across channels, including third-party advertising

  • Business considerations for program development and how to overcome challenges

  • Real-world examples of cross-channel personalization

Join us to learn about activating valuable customer data across paid and owned channels to provide the best and most effective experiences for your customers and prospects. Register today!

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