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On-Demand Webinar

Creating Emotionally Relevant Customer Experiences

Marketers are under more pressure than ever to create lasting and valuable customer relationships. But how does your brand truly stand out amidst all the noise? How do you make a great impression on your prospects and strengthen connections with your customers?

The answer lies in creating emotionally relevant customer experiences. Learn from optimization pioneer Chris Goward as he reveals how to identify your customers’ emotional states and needs, and use that information to create a seamless experience to guide them through the funnel. 

In this on-demand webinar you’ll come away with:

  • A proven framework for building (and actually using) customer profiles based on contextual data, rather than relying simply on demographic or geographic data

  • A strategy for validating those profiles and uncovering deeper insights about your customers’ emotional states using experimentation (real-world examples will be shared)

  • A tactical understanding of how to optimize your entire funnel and create customer connections, including suggestions for imagery, copywriting and flow

Start building better engagement and higher customer loyalty by incorporating memorable and emotionally relevant customer experiences. Download today!