ON-DEMAND WEBINAR

Evergage on Evergage.com:
A Behind-the-scenes Look at Our
Personalization Campaigns

At Evergage, we don’t just talk the talk, we walk the walk. We use our real-time personalization platform extensively on our own site to drive engagement and conversions.

In this webinar, Andy Zimmerman, CMO, and Zachary Skole, Marketing Campaign Developer, will share detailed insights on Evergage’s personalization program. They will discuss the framework used for planning and organizing the program, and outline the what, how and why for over a dozen demand generation and account-based marketing (ABM) campaigns currently running on the site.

During this webinar, you’ll learn:

  • How machine-learning algorithms drive 1:1 content recommendations

  • How Evergage incorporates both subtle, seamless personalized experiences and interruptive messages to address different goals for different audiences

  • How cross-departmental collaboration can produce effective ABM campaigns

  • The winners and the losers among our various personalization campaigns

We’ll also show you active examples of our latest and most innovative personalization features as well as the results they are generating. Discover techniques and best practices that you can deploy on your own site today!

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