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On-Demand Webinar

Increase Conversions with Persona-Driven Experiences

Squaw Valley Alpine Meadows (SVAM) may be in the recreation business, but its marketing challenges are serious business. In a competitive market, the SVAM marketing team needed a way to quickly and meaningfully engage with its different customer segments, each of which has its own definition of the perfect mountain getaway. How could they identify each customer type and deliver the right content and offers not just at the right time, but in real time?

Watch the webinar on demand now! Jackie Megnin, Web and Social Media Manager for Squaw Valley Alpine Meadows, and Logan Goulett, Customer Success Manager at Evergage, discuss how SVAM has driven 38% lift in conversions by using persona-based messaging in various sections of its website, and show you how you can use similar strategies to increase engagement and conversions with 1:1 personalized experiences and recommendations.

In this on-demand webinar, you will learn strategies to:

  • Identify the right customer segments for visitors

  • Leverage implicit behavioral data and explicit visitor data to drive deeper engagement

  • Use geo-targeting to deliver relevant location-based offers

  • Identify high-value customer segments and offer those visitors a unique experience

Uncover real-world lessons and best practices on persona-based digital marketing!