Personalization is evolving. Where many have historically equated audience segmentation and targeting to personalization, we are now in an era where customers expect online businesses to cater to them individually. With advances in technology, digital marketers and e-commerce professionals are able to design and deploy strategies to engage every visitor on a 1:1 basis – in real time – across multiple touchpoints.
On Thursday, September 22, join guest speaker Brendan Witcher, Principal Analyst at Forrester Research and Karl Wirth, Evergage Co-founder & CEO, for a discussion on what it takes to deliver true 1:1 personalization. Discover how marketers are engaging “segments of 1,” anticipating individual needs and delivering personalized experiences on B2C and B2B sites, inside web and mobile apps, and even within email campaigns.