Webinar: The Next Era of Personalization

September 22, 2016 - 1 PM ET

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Personalization is evolving. Where many have historically equated audience segmentation and targeting to personalization, we are now in an era where customers expect online businesses to cater to them individually. With advances in technology, digital marketers and e-commerce professionals are able to design and deploy strategies to engage every visitor on a 1:1 basis – in real time – across multiple touchpoints.

On Thursday, September 22, join guest speaker Brendan Witcher, Principal Analyst at Forrester Research and Karl Wirth, Evergage Co-founder & CEO, for a discussion on what it takes to deliver true 1:1 personalization. Discover how marketers are engaging “segments of 1,” anticipating individual needs and delivering personalized experiences on B2C and B2B sites, inside web and mobile apps, and even within email campaigns.

During this webinar, you'll learn how to:

  • Identify ways in which you may be delivering less than optimal personalization

  • Integrate data from many different sources into a single a unified customer profile that can be acted on in real time

  • Incorporate 1:1 personalization as a business strategy that impacts every part of your organization

  • Identify where your company falls on the personalization maturity curve

  • Apply the principles of individualization in your organization

Discover what the new era of personalization is all about. Explore the latest trends, best practices and use cases to stay ahead of evolving customer expectations and increased competition. Register today!

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