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On-Demand Webinar

Personalization in the Age of
Machine Learning

The dream of delivering customer experiences personalized to each individual is finally possible with machine learning. One-to-one personalization is proven to drive engagement and conversions, and 88% of marketers believe that their customers now expect personalized experiences.

But what if you are not a data scientist or aren’t ready to hire a cadre of consultants to help you implement personalization?

Not a problem! In this webinar replay, Karl Wirth, Evergage CEO and Co-founder, shows us how to:

  • Identify personalization use cases across your site, applications, email and other channels

  • Capture deep behavioral data and combine it with customer data from other sources in a unified customer profile

  • Apply ideas and best practices from five real-world personalization examples

  • Use and adapt machine-learning algorithms for personalization

With the right strategy, technology and framework, your team can learn and apply the principles of machine-learning personalization to deliver maximally relevant experiences to each customer and prospect.