Real-Time Personalization 101 For B2B Marketers

Personalization is nothing new to B2B marketers who segment their contact lists and execute targeted email and digital ad campaigns. But what happens when visitors hit your website, or when customers log in to your site? Are you providing the same experience to everyone? Real-time personalization enables you to more effectively engage and convert your digital audiences by delivering the most relevant content and messaging.

Primary Challenge

Join Andy Zimmerman, CMO at Evergage, for an on-demand webinar to learn how to plan and implement a successful real-time personalization program. He’ll also share various examples of ways B2B companies use it to improve engagement and boost conversion rates.

You'll also learn how to:

  • Identify and prioritize web personalization campaign ideas

  • Map personalized experiences to personas and stages of the buyer’s journey

  • Deliver relevant, targeted content to drive qualified leads on your website and blog

  • Utilize in-app messaging to drive more meaningful interactions and upsell opportunities

  • Gain customer feedback with targeted surveys and progressive profiling

You'll also receive a conversion planning worksheet which you'll find under the "attachments" tab in the webinar player. It’s time to make the most of your site traffic and improve your customer experience with real-time personalization. Watch the on-demand webinar today!

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