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On-Demand Webinar

Innovations in B2B Marketing: 5 Demand Generation Trends to Watch

By definition, to innovate is to initiate or introduce something new. For B2B marketers, this could mean finding new ways to leverage buyer insights in the tactic mix, or designing new approaches in offer strategies, delivery mechanisms, and personalized experiences that engage buyers and customers.

In this on-demand webinar with Jessie Johnson, Research Director at SiriusDecisions, and Dave Parsons, Senior Customer Success Director at Evergage, examine five key areas of innovation in demand generation: buyer enablement, marketing tactic mix, media optimization, AI, and culture. 

In this session, you will:

  • Learn about the latest innovations in B2B demand marketing

  • Understand what strategies and tactics your peers are using

  • Gain inspiration from real-world B2B use cases

  • See how personalization applies to the latest B2B marketing trends

Check it out today!