On-Demand Webinar: Testing and Iterating for Web Personalization Success

Testing is a critical component of website optimization. What works on one site might not work on another, and what works for one audience segment might not work for another. With established goals, you can analyze how your personalization efforts are performing and get actionable results in real time.

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In this webinar replay, we'll dive into testing best practices, how-tos and real-world examples of successful testing for web personalization campaigns.

You will also learn:

  • Why web personalization is important

  • The common methods of testing web content

  • How to test and iterate for personalization success

  • The importance of having a "Message Style Guide"

Don't get left behind, start testing and personalizing your site today!

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