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On-Demand Webinar

Understanding Customer Identity Across Channels

Identity resolution can be defined as the process by which an ever-increasing number of identifiers for a single customer can be connected. In an omnichannel, cross-device world, this is becoming a critical but challenging component of marketing success.

In this webinar, Carter Bradford, President of Precocity, and Matt Thompson, Senior Director of Partnerships at Evergage, discuss the importance of customer identity across channels, how to recognize and reconcile customer identity information, and how having a complete picture of each customer and prospect can propel your business forward. 

Watch and learn about:

  • The concept of identity across physical and digital channels

  • The difference between deterministic and probabilistic approaches to identity resolution and their respective benefits and challenges

  • Real-world use cases that show why a robust identity resolution strategy is critical to understanding your customers and prospects

Check it out today!