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On-Demand Webinar

Understanding Customer Identity Across Channels

July 24th     1 PM ET

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Identity resolution can be defined as the process by which an ever-increasing number of identifiers for a single customer can be connected. In an omnichannel, cross-device world, this is becoming a critical but challenging component of marketing success.

Join us on July 24th at 1pm ET for a live webinar with Carter Bradford, President of Precocity, and Matt Thompson, Senior Director of Partnerships at Evergage, for a discussion on the importance of customer identity across channels, how to recognize and reconcile customer identity information, and how having a complete picture of each customer and prospect can propel your business forward. 

In this webinar, you’ll learn about:

  • The concept of identity across physical and digital channels

  • The difference between deterministic and probabilistic approaches to identity resolution and their respective benefits and challenges

  • Real-world use cases that show why a robust identity resolution strategy is critical to understanding your customers and prospects

Reserve your spot today!