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The Next Era of Personalization

Personalization is evolving. With advances in technology, digital marketers and e-commerce professionals are able to design and deploy strategies to engage every visitor on a 1:1 basis – in real time – across multiple touchpoints.

Brendan Witcher, Principal Analyst at Forrester Research and Karl Wirth, Evergage Co-founder & CEO, discuss what it takes to deliver true 1:1 personalization.

In this webinar, you'll discover:

  • Ways in which you may be delivering less than optimal personalization

  • How to integrate data from many different sources into a single a unified customer profile that can be acted on in real time

  • Approaches to incorporate 1:1 personalization as a business strategy impacting every part of your organization

  • How to identify where your company falls on the personalization maturity curve

  • How and when to apply the principles of individualization in your organization

Discover what the new era of personalization is all about. Explore the latest trends, best practices and use cases to stay ahead of evolving customer expectations and increased competition.