Account-Based Marketing (ABM) continues to gain popularity as a B2B marketing tactic – for good reason! It’s not just about acquiring leads; it’s about acquiring the right leads. With ABM, your marketing and sales teams work together to go after key accounts. But after all the hard work and expense to reach those key accounts with targeted ads and email communications, the last thing you want to do is provide a generic, one-size-fits-all experience to those highly coveted leads who finally make it to your website!
That's why personalization is the most important piece of the ABM puzzle. On Thursday, October 27th at 1:00pm ET, join Evergage CMO, Andy Zimmerman, and Mendix Web Marketing Manager, Ben Alvord, for a discussion and case study on how personalized website experiences are used to engage and convert target prospects at the account and industry levels.