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On-Demand Webinar

Why Web Personalization is the Key to Effective Account-Based Marketing: Client Case Study & Discussion

Account-Based Marketing (ABM) continues to gain popularity as a B2B marketing tactic – for good reason! It’s not just about acquiring leads; it’s about acquiring the right leads. With ABM, your marketing and sales teams work together to go after key accounts. But after all the hard work and expense to reach those key accounts with targeted ads and email communications, the last thing you want to do is provide a generic, one-size-fits-all experience to those highly coveted leads who finally make it to your website!

That's why personalization is the most important piece of the ABM puzzle. On Thursday, October 27th at 1:00pm ET, join Evergage CMO, Andy Zimmerman, and Mendix Web Marketing Manager, Ben Alvord, for a discussion and case study on how personalized website experiences are used to engage and convert target  prospects at the account and industry levels.

During this 30-minute webinar, you'll learn:

  • How and when to implement ABM-focused personalization campaigns, building on your current ABM program tactics

  • How to deliver personalized experiences, content and calls-to-action based on company name, industry, sub-industry, and source data

  • Drive visitor engagement and generate higher quality leads

  • Track and understand your web visitors and alert reps when to follow up with target account leads

Get expert insight from Evergage, the leading personalization platform provider, and Mendix, Evergage client and leading Platform as a Service (aPaaS) provider. Let us show you how to dramatically advance your ABM program and make it a key competitive advantage.