As a digital marketer in the media, publishing or entertainment industry tasked with growing advertising and subscription revenue, you face a number of distinct challenges. These include driving traffic to your site, keeping visitors on the site, converting them to free or paid customers, and driving app downloads.
In an era when attention spans are short and distractions are plentiful, being successful requires creative solutions. The companies who embrace innovative tactics to engage audiences are those best positioned for long-term success.
With a fully integrated and comprehensive personalization platform powered by advanced machine learning, Evergage enables media and entertainment companies to transform their one-size-fits-all content sites into responsive digital properties that uniquely cater to each and every individual based on his or her behavior, attributes, interests and preferences.