You need to generate interest, identify and capture leads, and guide prospects through the funnel. Then, of course, you need to onboard and educate users, get customers to engage and adopt, and ensure they renew!
To achieve these objectives, you probably rely on a variety of tools – CRM, web content management, email, PPC, A/B testing, marketing automation, web analytics and more. But if real-time personalization is not yet in the mix or is rudimentary, it’s time to consider adding Evergage and The Power of 1 to your marketing stack.
Evergage will quickly become your indispensable demand generation and account-based marketing (ABM) solution, turning your website into your company’s best consultative salesperson. By carefully “listening” to each visitor based on their actions and identity, you can respond “in the moment” with the right experience and timely content to strategically guide them through the buyer’s journey. And for your customers, Evergage can serve as your company’s most responsive support representative – delivering timely tips, messages and surveys as well as proactively addressing frequently asked questions or common obstacles.