About the Event

For the fifth year in a row, Evergage hosted The Personalization Summit! Each year, The Summit offers world-class keynote speakers, engaging breakout sessions, and relationship building & networking opportunities. Attendees learn personalization strategies and techniques, trends and best practices, actionable ideas and real-world use cases to improve their personalization programs.

This year the event brought together 300+ marketing, ecommerce, customer experience, and product management professionals from leading companies across industries to share their knowledge and experiences, network and build relationships, and develop actionable plans to bring their personalization initiatives to the next level.

The Personalization Summit 2018 was a blast!

Over 300 professionals joined us in Boston September 11-13, 2018. If you missed it this year, watch the video for a brief recap.

Keynote by Karl Wirth
Realizing the 1-to-1 Dream

Keynote by Don Peppers
The 1-to-1 Competitive Advantage

Speakers included executives from:

What Attendees Experienced at The Personalization Summit

Inspiring Keynotes

Don Peppers, CX pioneer and
co-author of the best-selling book “The One-to-One Future,” and Karl Wirth, Evergage Co-founder & CEO, shared their insights on the current state and future of 1:1 personalization.

Client Panels

Panel discussions allowed attendees to learn from leaders transforming customer experiences across industries including technology, retail, financial services, media, and more.

Breakout Sessions

Expert-led sessions tailored for B2B and B2C practitioners were held at every level, from novice campaign builder to advanced strategist.

Platform Roadmap

Evergage CTO Greg Hinkle shared exciting features and capabilities planned for the Evergage platform, as well as recent product updates and priorities.

Exclusive Workshops

New bonus day of sessions, workshops and networking was available exclusively to Evergage clients.

1:1 Connections

Evening cocktail and networking receptions were full of food, friends and fun, plus they offered the opportunity to provide feedback to the product team.

2018 Personalization Summit - Agenda

September 11th

Welcome Reception at
 The Beehive 

September 12th

Keynotes, Breakout Sessions & Networking Opportunities

September 13th

Workshops & Sessions for Evergage Clients 

Venue & Logistics

The Personalization Summit was held once again at the Boston Park Plaza. The hotel offers an experience that is truly one-of-a-kind, a place where you can enjoy a richly textured and profoundly memorable taste of the real Boston. Following a landmark renovation, the Boston Park Plaza offers guests all the charisma and deeply individual charm of a historic hotel with the effortless comforts of a new one. Offering incomparable proximity to everything that makes Boston a treasured destination, enjoy an ideal location just steps away from the Public Garden, Theater District, and many of the city’s most popular historical sites.

Visit The Boston Park Plaza website to find out more about this great venue.

Boston Park Plaza
50 Park Plaza at Arlington Street Boston, Massachusetts, 02116